Mon, Anna and Tammy are our scratchie superstars. With almost 10 years’ experience between them, they’ve launched over 200 new Scratch’n’Win games – with 40 games in the last financial year alone.
Their fastest selling ticket was the $5 Celebrating 35 Years anniversary scratchie, which sold out twice as fast as any other ticket we’ve launched.
What’s their secret behind a successful scratchie?
Although auspicious colours like red and gold are a popular choice for players, Mon says it’s not always about the design.
“Whilst it’s important to get the ticket design and theme right, the science behind it has to be spot on. We work hard to intrigue and excite players with interesting prize structures and game features, like the connect bonus word in the new Word Play.”
“New features add variety and build on what players already love about a game”.
They seem to have got it right for Word Play – while the family is only three tickets ($3, $5 and $10), they make up approximately 30% of total Scratch’n’Win sales each week. The $3 Word Play is the single most popular ticket selling around 70,000 tickets state-wide each week.
Anna says seeing games do well is the best part of her job.
Join in on the excitement and encourage customers to try a new Word Play Scratchie now. We think the new features are spot on!
If you want to find out more, the team are happy to help. Try starting the conversation with a question about Mahjong – you’ll be sure to get Mon’s attention.
Check out the new Word Play features
$3 Word Play and $5 Super Word Play
- STAR WORD – The star counts as a matched letter. If complete a word with the star symbol you will multiply your prize (Double on $3 Word Play or 5 x your prize on $5 Word Play).
$5 Super Word Play and $10 Mega Word Play
- CONNECT BONUS WORD – If the letters uncovered complete the CONNECT BONUS WORD you win $25 or $50 instantly.
$10 Mega Word Play
MEGA BONUS WORD – Complete this and win $100 instantly.
