How do I become a Lotterywest Retailer?
If you’re passionate about Lotterywest games, contributing to your local community, business development, and delivering exceptional customer service, you may have what it takes to become our next Lotterywest retailer.
You can become a Lotterywest retailer in one of two ways:
1. Existing outlet
Purchasing a business with an existing Lotterywest Outlet.
2. New outlet
Opening a new Lotterywest Outlet through our Expression of Interest process.
Add an iconic WA product range to your business
Attract new customers to your business with Lotterywest products
Actively contribute to the WA community
Sales, Marketing, Operational and technical support
Comprehensive training
Helping grow your business
Your success is our success, and together we help bring the dreams of the WA community to life. As a Lotterywest Retailer, you’ll have access to the following support initiatives that helps your business perform efficiently and sustainably.
Training
All prospective owners and managers must successfully complete Lotterywest’s Manage a Lottery Outlet (MALO) training course before working in your Lottery Outlet.
Upon successful completion of our MALO program, we will work with you to provide the tools and knowledge to achieve your business goals.
Retail Relationship Officers
You will be assigned a Retailer Relationship Officer (RRO) as your Lotterywest primary contact. Our Business Standards outline expectations of you while operating a Lotterywest outlet, by focusing on critical areas such as financial management, customer experience, player safety and brand integrity.
Your RRO will provide ongoing support to help you reach your business potential through our Business Standards.
Retailer Engagement Events
These are designed to keep you informed on topics important to running a Lotterywest outlet and provide a forum to share ideas, feedback and insights.
Industry Partners
Through our relationship with industry partners such as the Small Business Development Corporation (SBDC) and the Australian Lottery & Newsagents Association (ALNA), you will have access to information, templates, tools & guides to assist in the day to day running of your business.
Retail Image
Our Retail Image Team will assist you to maximise sales and attract more customers by applying our Retail Image Standards.
They’ll support you with clear guidelines for Lotterywest counters and Point-of-Sale (POS) displays, while ensuring your outlet has our latest shopfit design and technology.
Retail Manual
Download our Retail Manual for more information.
New outlet
Submit your Expression of Interest for a new outlet.
Existing outlet
Learn more about purchasing an existing outlet.