Become a Lotterywest retailer

Imagine being part of a business where every time you sell a ticket, you’re helping to build a better Western Australia. Becoming a Lotterywest retailer is more than just joining our retail network; it’s about becoming an active member of your community.

Benefits of becoming a Lotterywest retailer

  • Add an iconic WA product range to your business
  • Attract new customers to your business with Lotterywest products
  • Actively contribute to the WA community
  • Sales, Marketing, Operational and technical support
  • Comprehensive training

What does it take to become a Lotterywest retailer?

Lotterywest aims to attract retailers who are passionate about Lotterywest games, business development, serving the WA community and who will contribute to a positive brand image by providing excellent customer service.


Your role in the community

Our retailers play a vital role in generating sales which enable hundreds of grants to be given back to the WA community and make West Australian’s dreams come true.

In the 2022-23 financial year we are proud to have supported:


How do I become a Lotterywest Retailer?

You can become a Lotterywest retailer in one of two ways:

1. Purchase a business with an existing Lotterywest outlet.
When an application is received to purchase an existing business, Lotterywest assesses the suitability of the applicant together with any proposed changes to the current business.

2. Submit an Expression of Interest for a new outlet at a location predetermined by Lotterywest.
For a new outlet, Lotterywest will advertise new location opportunities, generally on a quarterly basis. Expressions of Interest applications need to be submitted by the deadline and assessment of these applications begins.

All prospective retailers are required to apply to Lotterywest, and are assessed against the following two key criteria:

  • The suitability of the business type and site location.
  • The suitability of the applicant.

Business plan assessments, site visits and face-to-face interviews with prospective retailer owners and managers are conducted with the shortlisted candidates to assess the suitability of the site and the applicant.

The chosen applicant will be required to have owners and managers of their store successfully complete complete the Managing a Lottery Outlet (MALO) Program, consisting of a (MALO) Program, consisting of a 4-day competency-based training program, prior to the commencement of selling authorised lottery products.

For more information on what is involved in being a Lotterywest retailer and the process, please download our Retail Manual below or contact our Customer Services Team on 133 777.

Retail Manual

Retail Manual

Download our Retail Manual for more information.

New outlet

New outlet

Submit your Expression of Interest for a new outlet.

Existing outlet

Existing outlet

Learn more about purchasing an existing outlet.