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New strategic marketing and communications agencies announced

31 August 2015

Lotterywest is pleased to announce the appointment of our new strategic marketing and communication agencies after a competitive tender process.

The contracts will commence in early November 2015 for an initial period of two years and include three, one year extension options.

"We are pleased to welcome a strong panel of Western Australian companies to our strategic marketing and communications services. We have ambitious goals to responsibly grow our portfolio of products and services and build our brand and reputation," said CEO of Lotterywest, Paul Andrew.

"Our agencies provide the strategic and creative expertise to help us remain relevant and contemporary in our approach."

Lotterywest will use a service structure of three tiers with a panel of suppliers, working with the following agencies:

Tier 1: Strategic Marketing Communications Services
Awarded to Marketforce

Tier 2: Creative and Concept Development Services
Awarded to Marketforce and Longtail

Tier 3: Design and Asset Production Services
3.1 Radio and Television awarded to Marketforce and Longtail
3.2 Digital and content creation awarded to Longtail and Marketforce
3.3 Print and publications awarded to Marketforce
3.4 Brand activation awarded to Gettin Hectic and Longtail

Mr Andrews said our agencies are vital in supporting Lotterywest to achieve successful business results.

"Engaging players in the dream of winning Lotto and playing Scratch'n'Win, whilst evidencing the difference Lotterywest Grants make in the community, provides an opportunity for agencies to capture our unique brand position," he said.

In response to their appointment to the Lotterywest account, Marketforce said they are delighted to once again be working closely with one of WA's most iconic brands.

"We look forward to working with the team, helping them to meet the challenges of a rapidly changing communications landscape in what has become a highly competitive environment," said Chairman, John Driscoll.

CEO and Founder of Longtail, Carlo Bertozzi, said they are excited to have the opportunity to continue their work with Lotterywest.

"When Longtail were first appointed to Lotterywest as their digital agency five years ago it was a milestone for our newly independent business. Five years later our re-appointment as a fully integrated agency is just as significant, so we're excited to have the opportunity to continue on the journey with such a great team and brand," he said.

Gettin Hectic said they also are thrilled to be working with Lotterywest.

"We have the opportunity to deliver outstanding brand activations that contribute to marketing one of WA's most respected brands. The team is dedicated to producing world-class experiential work and it's fantastic that Lotterywest has recognised the benefits of appointing a specialist activation agency. We can't wait to get started!" said Managing Director, David Saraga.

Lotterywest's comprehensive tender process involved a four stage approach and followed a diligent assessment process. Respondents submitted a written response and were selected to attend a discovery meeting. Shortlisted agencies were then invited to respond to a campaign brief and the final stage was the pricing submission and negotiation. The successful agencies were awarded on merit.

Lotterywest would like to acknowledge our incumbent agencies Meerkats, Longtail and Spirit Visual Communications and acknowledge and thank them for their contribution to the Lotterywest account over the past five year contract period.


Media Enquiries Jody Nunn: 9340 5340 / 0413 705 028

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