Reach your business potential

Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term.  So that we can reach our business potential and support you to reach yours, we offer some great initiatives to help you grow your business.

Retailer Business Development IconBusiness Development Program

Each store is assigned a Business Development Officer.  In one-on-one meetings, retailers are provided with the tools and knowledge to achieve sales growth through:

  • Assistance with business planning
  • In depth performance analysis of your business and our network
  • Implementation of sales strategies

Find out more about the program.


Retailer Incentives and Rewards IconRetail Incentives and Rewards 

We offer retailers a variety of opportunities to assist in developing their business and maximising sales.

Our rewards programs are an opportunity for retailers and their staff to earn a range of incentives for business improvements and growth.

Development events
Our development events are designed to keep retailers up to date with retail and industry trends, and provide a forum to share ideas and insights.

Through our relationship with the Chamber of Commerce and Industry of WA (CCI WA), retailers receive complimentary membership and access to CCI WA services, including employee relations advice and business expertise.


Retailer imageRetail Image 

We assist retailers to maximise sales potential and attract more customers through our retail image standards by:

  • Performing regular scheduled assessments in-store
  • Providing a self-assessment checklist which outlines the key areas that are assessed
  • Assistance with leveraging off Lotterywest marketing campaigns
  • Improving the in-store customer experience
Getting started

Getting started

Your application

Your application

Application and approval

Application and approval

Frequently Asked Questions

What are the retail image standards?

Maintaining the retail image helps identify you as a retailer, attract customers to your store, inform them about our products and as a result, optimise your sales and strengthen brand recognition. You can find out more under section 3 in the Retail Manual.

How are the retail image standards assessed?

Lotterywest carries out routine Retail Presentation Standards assessments at all of our stores either by photos or visits. Stores are assessed against a number of key elements from displaying current point of sale through to ensuring that all Lotterywest equipment is functioning correctly.

How is the retail image maintained?

In addition to having regular Retail Presentation Standards assessments, Lotterywest provide a self-assessment checklist which outlines all the key areas that are evaluated as part of your regular assessments.

What are Lotterywest's terminal operating hours?

Lotterywest terminal operations are available 24 hours a day, 7 days a week*.
* subject to scheduled outages that are notified of in advance

What support hours do Lotterywest operate?

Support hours can be found here.

What support will I get as a Lotterywest retailer?

Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term. So that we can reach our business potential and support you to reach yours, we offer great initiatives to help you grow your business.

What training do I need to do?

Information regarding training requirements can be found in section 2 of our Retail Manual.

How much does the training cost?

There is no cost for training.

What types of rewards programs are available to retailers?

Rewards 4 Growth

Rewards 4 Growth is an annual rewards program providing incentives to retailers who improve their total sales performance. The program is split into quarterly periods, providing four opportunities to earn rewards throughout the financial year.

Sales Sprints

Sales Sprints run in conjunction with the annual rewards program. They offer a variety of reward types and focus on specific Lotterywest products and selling behaviours.

What development events are available to retailers?

Retailer conference

The Lotterywest Retailer Conference is held every two years and is our premier professional development day for retailers. The event agenda includes important business updates from Lotterywest, interactive master classes and presentations from nationally recognised retail industry experts.

Retailer development workshops

Workshops are suitable for owners, store managers and staff. These interactive sessions are customised to best suit your business, providing you and your team with practical skills, knowledge and tools to enhance workplace performance.

What does my money support in WA?

Every time you play Lotterywest games, you’re helping community organisations across the State provide services, support and inspiration to people all over Western Australia. Last financial year alone, we were able to contribute $260 million to the WA community. So why not pick up a ticket today and keep WA winning?

Show gambling who’s boss

Show gambling who’s boss

To find out more visit or call the Problem Gambling Helpline on 1800 858 858

We're closer than you think
Find a store

We're closer than you think

Your local Lotterywest store could be just around the corner.