Strategic plans are focussed on your organisation’s vision and its purpose. They should provide the framework and a reference point to guide everything you do.
- Strategic plans set high level strategies to help your organisation achieve its goals and guide all activities.
- Strategic planning should involve all levels of management including your Board, management committee and executive staff.
- Your central purpose or mission
- What you are trying to achieve, your vision
- Specific actions
- How success is defined and when it will be achieved
- Your organisation’s strengths, assets, opportunities and distinctive qualities, as well as weaknesses, areas of concern, risks and threats
Questions worth asking
- How do you know your mission and vision are the best ones for your organisation?
- Who are you seeking to serve?
- What assumptions are you making?
- Are there other organisations with similar objectives? How will you work with other stakeholders?
- Do your strategies complement each other?
- How will you provide the right resources, especially in governance and skills?
- Consider your resources, including people’s skills as well as equipment and finances to keep focussed and practical
- Ask yourselves the tough questions. Be realistic about your limitations
- Always test your assumptions, especially about what you think will work and why
- Be honest about risks and obstacles
- Think about that the things that are out of your control. Ask yourselves how your strategic plan might help your organisation adapt to change
- Get input from stakeholders with as many different perspectives as possible
- Don’t rush things; make it acceptable to have – and throw out – bad ideas
- Use your strategic plan as a management tool and a focus point for your operations